Mall Culture to Terrorize Hawkins in Stranger Things 3
Stranger Things is returning to Netflix in one month. And while July 4 in Hawkins is destined to kick off another nostalgic Lovecraftian adventure into adolescence, the new official poster for the series’s third installment features an monster even more insidious than a demogorgon or a mind flayer: retail capitalism.
There’s a lot to parse there for those inclined to figure out shows before they launch: a new monster surrounded by creepy upside-down-ized mall rats; David Harbour’s Burt Reynolds-esque mustache; and not a single allusion to Jaws, which this season absolutely must reference in order to stick the landing as a summer horror story.
Here’s Netflix’s official synopsis:
“It’s 1985 in Hawkins, Indiana, and summer's heating up. School’s out, there’s a brand new mall in town, and the Hawkins crew are on the cusp of adulthood. Romance blossoms and complicates the group’s dynamic, and they’ll have to figure out how to grow up without growing apart. Meanwhile, danger looms. When the town’s threatened by enemies old and new, Eleven and her friends are reminded that evil never ends; it evolves. Now they’ll have to band together to survive, and remember that friendship is always stronger than fear.“